Zero To One : Sales

I've always played the sales game in hard mode.

And while there's been no huge financial reward - I've had countless learnings.

Learnings that haven't come from any one source- but from the school of hard knocks, multiple training programs, deal cycles won and lost, and advice from people I respect.

This confluence of sales, marketing and brand building wisdom helped me learn how to sell anything, with minimal resources, and 0 brand value. I've learnt stuff from first principles that I believe can help you.

I mostly write about things I wish I knew when I was 18- and I so wish someone taught me to sell the way I do it now.

Because now, I focus on sales as a path to self actualisation.

Which is why I felt compelled to write this brief book on everything I know about sales. It's for anyone who understands sales is an important life skill and wants to be better at it.

It's based on my 5 years experience of building sales and marketing motions at startups from Zero to One.

A brief guide to get you going- it's simple and easily applicable- regardless of your sales exposure and confidence in your abilities. It's won't give you all the answers but it will :

Give you the confidence to go try. Fail, fail and fail some more.

Till you eventually succeed.